Dawn Murray of Vierge lands Exeleon Magazine cover spot

Exeleon Magazine has named Dawn Murray, founder of Vierge, the cover profile for its 2026 alcohol-free beverage industry edition. The feature highlights how Vierge is targeting premium, low-sugar, gluten-free occasions as demand grows for sophisticated non-alcoholic options.

Why it matters: - Exeleon Magazine’s latest industry edition spotlights the people and companies shaping the alcohol-free beverage market in 2026. - Vierge is part of a broader consumer shift toward moderation and premium non-alcoholic choices. - The cover placement gives Murray and Vierge added visibility in a category gaining traction in retail and hospitality.

What happened: - Exeleon Magazine released its edition, "Most Dynamic Leaders Transforming the Alcohol-Free Beverage Industry in 2026." - Dawn Murray, founder of Vierge, is featured on the cover. - The cover story is titled "Redefining What It Means to Drink Differently." - The magazine frames the edition around entrepreneurs and business leaders driving innovation, product development and changes in consumer experience.

The details: - Vierge is built around the idea that choosing not to drink alcohol should not mean sacrificing the drinking experience. - The brand focuses on premium quality, thoughtful ingredients and inclusivity. - Vierge’s offerings are low-sugar and gluten-free. - The brand is aimed at celebrations, social occasions and everyday moments. - The cover story explores Murray’s entrepreneurial journey, the inspiration behind Vierge and her vision for sophisticated alcohol-free beverages. - Exeleon’s companion article, "The Billion-Dollar Shift: What's Driving America's Alcohol-Free Beverage Boom?" looks at the category’s commercial growth. - That article draws on research from NielsenIQ, Gallup and IWSR. - The research-backed piece examines changing consumer habits, expanding market opportunities, product innovation and the growing role of alcohol-free beverages in mainstream retail and hospitality. - Exeleon Magazine describes itself as a business and leadership publication focused on entrepreneurs, executives and industry innovators. - The magazine’s website is Exeleon Magazine. - Exeleon Media LLC lists social channels on LinkedIn, Instagram and Facebook.

Between the lines: - The feature signals that alcohol-free beverages are moving beyond niche status and into a more mainstream premium category. - Vierge’s positioning suggests brands in this space are competing on taste, presentation and occasion, not just on the absence of alcohol. - The emphasis on choice and connection reflects how founders are reframing alcohol-free drinking as aspirational rather than restrictive.

What's next: - Exeleon Magazine is directing readers to the full cover story and Vierge website. - The category’s growth suggests more coverage, more product launches and more retail attention ahead as moderation trends continue. - Murray’s visibility on the cover may help Vierge reach consumers, buyers and hospitality partners looking for elevated alcohol-free options.