Lifted Made backs White House call for federal hemp rules

Lifted Made says Congress should create a national hemp-derived cannabinoid framework instead of letting broad restrictions take effect later this year. The company argues clearer federal standards would improve consumer safety, support compliant businesses and reduce uncertainty in the hemp market.

Why it matters: - Lifted Made says a federal hemp framework would give consumers clearer safety protections and give compliant businesses more certainty. - The company argues that regulation, not prohibition, is the best way to support innovation, investment and U.S. jobs in hemp-derived products. - National rules could also reduce the patchwork of state requirements that has complicated the market for hemp businesses.

What happened: - Lifted Made on July 1, 2026, welcomed the White House's call for Congress to pursue a comprehensive federal regulatory framework for hemp-derived products. - The company said lawmakers should act before broad restrictions on hemp cannabinoids take effect later this year. - Lifted Made made the case from Kenosha, Wisconsin, where the company is based.

The details: - Lifted Made describes itself as one of the nation's pioneering hemp-derived cannabinoid companies and the parent company behind Urb and Highlandia. - The company says it has spent more than a decade shaping the hemp-derived cannabinoid industry through product innovation, quality standards, consumer safety, compliance and scientific transparency. - Lifted Made says its operating model includes third-party testing, transparent labeling, age-gated sales, compliant packaging and product innovation designed around safety and consumer experience. - Nick Warrender, CEO of Lifted Made, said the company has never asked for less oversight and has instead pushed for smarter regulation built around science, product quality, transparency and accountability. - Warrender said responsible businesses want clear rules because they protect consumers, reward compliant operators and create certainty for investment in manufacturing, innovation and jobs. - Lifted Made says Urb is one of the industry's most recognized hemp-derived cannabinoid brands. - Highlandia is Lifted Made's line of hemp-derived THC beverages aimed at a premium, approachable beverage experience. - In its view, Congress has an opportunity to build a modern framework that reflects the maturity of the hemp marketplace. - The company said the next chapter should include science-based federal regulations, national manufacturing/testing/labeling standards, strong enforcement against unsafe products, regulatory certainty for investment and clear legal pathways for compliant hemp-derived cannabinoid products, including beverages. - Lifted Made also produces hemp-free wellness products under the Mielos brand and has strategic investments across the beverage and wellness sectors.

Between the lines: - The statement is a clear push for federal preemption-style clarity over the current state-by-state patchwork. - Lifted Made is drawing a line between compliant operators and bad actors, arguing that broad restrictions would punish responsible companies along with unsafe ones. - The company is also positioning beverages as a growth category that deserves explicit legal pathways.

What's next: - Congress will weigh whether to build a federal hemp regulatory structure or allow broader restrictions to move forward later this year. - Lifted Made says it wants policymakers to keep engaging with manufacturers, retailers, farmers, public health experts and industry leaders. - If lawmakers adopt national standards, the company expects more room for compliant hemp-derived cannabinoid products to keep growing under clear rules.

The bottom line: - Lifted Made is telling Washington that hemp's future depends on clear federal rules, not a ban-by-default approach.